These 2 Dow Stocks Are Set to Soar in 2025 and Beyond

Leo Sun, The Motley Fool

Tue, Jun 3, 2025, 1:25 AM 5 min read

• Apple could drive away the bears by overcoming its near-term headwinds.

• Cisco is quietly selling the building blocks of the booming cloud and AI markets.

• Both stocks are underappreciated, but they could deliver big long-term gains.

• 10 stocks we like better than Apple ›

The Dow Jones Industrial Average (DJINDICES: ^DJI) index, which includes the 30 most prominent companies in the U.S., is used by some as a benchmark of the American economy. Over the past 10 years, the Dow advanced about 135%, even as the COVID-19 pandemic, inflation, rising interest rates, and other macro headwinds rattled the markets.

Also, over that decade, some well-known companies, including General Electric, ExxonMobil, Pfizer, and Intel, were removed from the index and replaced by higher-growth companies, including Amazon, Salesforce, and Nvidia.

But despite those occasional changes, the Dow remains a good starting point for seeking out some promising long-term investments. Today, I'll look at two of those stocks -- Apple (NASDAQ: AAPL) and Cisco Systems (NASDAQ: CSCO) -- and explain why they're set to soar in 2025 and beyond.

Apple's stock has slumped about 20% since the beginning of the year. The bulls shunned the tech titan for four main reasons. First, the Trump administration's unpredictable tariffs, especially against China, could cause its production costs to soar. Second, Apple's AI efforts failed to impress investors as much as OpenAI's ChatGPT and other generative AI platforms. Third, its closely watched mixed reality efforts fizzled out after it halted its production of the Vision Pro.

Lastly, Fortnite publisher Epic Games won a major legal victory against Apple after a U.S. court ruled that the company could bypass its App Store fees with other payment methods. That victory could allow other developers to bypass Apple's 30% fees with a similar payment measure. All of those challenges -- along with Warren Buffett's decision to trim Berkshire Hathaway's big stake in Apple over the past year -- weighed down its stock.

Yet investors are overlooking some of Apple's long-term strengths. It ended its latest quarter with $133 billion in cash and marketable securities, which gives it ample room for fresh investments and acquisitions. It has an installed device base of over 2.2 billion, and it's already locked in over a billion paid subscriptions across all of its services. It could leverage that massive audience to justify its App Store fees as it appeals the Epic Games ruling.

Apple's brand appeal, the stickiness of its ecosystem, and its high switching costs should continue to drive its future sales of iPhones, Macs, iPads, and other devices. Its rollout of new custom chips, its integration of new AI features, and a more affordable version of the Vision Pro -- which might arrive in 2026 or 2027 -- could keep it ahead of its Android-based rivals. As for the tariffs, it could mitigate those impacts by shifting its supply chains to lower-tariff countries like India or Vietnam.