As a beauty editor who tests and recommends makeup, skin and hair care for women over 40, I spend much of my week scrolling through various retail sites trying to sort out what's currently available and, if I get lucky, on sale. And, while there are plenty of worthy buys on Amazon's daily beauty deals page, I often find many more of my favorites are unlisted on this main site but still stealthily — and often steeply! — discounted nonetheless. Just this week alone, I uncovered our top mascara of the year listed at 36% off along with my pick for best eye cream slashed by 34%. The savings are seemingly endless!
Below, I'm letting you in on all my secret finds! I've rounded up the 11 best, unadvertised deals I've found today, including deep price cuts on an array of top-notch items Yahoo readers love and I buy and use myself.
This no-smudge, zero-flake mascara gives users a high-end experience by lengthening and thickening lashes without being a hassle to apply (we're talking next to zero globs on the applicator brush). All that and it's available for less than the cost of a matcha latte.
If you're looking for a low-cost retinol treatment to help with dark circles, this is for you. RoC is the premier name in over-the-counter retinol, and its eye cream is highly rated, with more than 19,000 5-star Amazon reviews. It's excellent for improving the appearance of both fine lines and dark circles, and it's dermatologist recommended too. I only wish it contained more antioxidant, nourishing ingredients. But for this price, this potion honestly cannot be beat.
Bliss's tinted mineral sunscreen is an excellent option for those with sensitive skin or those who just don't love the idea of chemical sunscreens. The texture is smooth (not chalky) and it absorbs easily without being greasy or leaving behind a white cast. It's also packed with skin-nourishing antioxidants and it has a soothing (not overpowering) lavender scent.
For months, I kept seeing ads for this "it" cream from K-beauty brand Zen Dew, and beauty influencers across platforms could not seem to stop raving about its wrinkle-plumping, face-rejuvenating powers. However, I know from experience that just because a product works for a naturally dewy 25-year-old does not mean it will do squat for my own perimenopausal dermis. I decided to test it myself.
Well, it turns out that it's actually great. It's made with 91% snail mucin (always a skin care boon) and includes a variety of high-quality ingredients like ectoin, which is known for smoothing rough texture and azulene, which helps calm irritation. It's also cruelty-free, paraben-free and delivered in sustainable packaging — much appreciated in an industry that creates so much waste.
But my favorite thing about this lightweight face cream is the results: My skin looked immediately glowy after using it, an effect that lasted the entire work day.
When Martha Stewart leaked her beauty product faves on her website in 2022, this glow-enhancing priming lotion was among the top of the list. Stewart says she applies this formula to her face after SPF to add dewiness and create "a smooth canvas for makeup." Infused with glycerin and shea butter, the lotion helps hydrate and moisturize skin while enhancing its natural glow.
Yahoo's editors have tried out Lumi Glotion too — check out what it looks like on women with different skin tones.
This is the cream you want if you're, like, "I think tightening creams are BS but I also want to believe they are true because I currently hate my neck." The Gold Bond firming cream is no frills but gets the job done (the job being tighter jowls and a less reptilian neck). The formula is lightweight and on the thin side but the product absorbs well and is gentle enough not to irritate sensitive skin.
Note: You'll need to use it consistently for about a month to see results, and it won't, of course, magically make you appear 25, but at $11 for this ample size, this product is one that's worth a go.
The original Pretty Woman herself, Julia Roberts, can't get enough of this ultra-rich cream, made with nourishing natural ingredients like chamomile and sweet almond oils. It hydrates the skin and makes it appear more luminous, plus it's safe for use on all skin types and on any area of the body.
"I put it on my hands after I wash the dishes, and wind up putting it on my elbows and feet," Roberts has said. "Before you know it, I've squeezed this poor little green tube into a twist."
This velvet-y-smooth overnight cream, which is among the best I've tried, contains ingredients like hyaluronic acid and niacinamide to restore the skin's protective barrier while giving it a brighter and plumper appearance overall.
My absolute favorite skin care product, Differin's adapalene gel was the first prescription-strength retinoid to become available over the counter. It's also dermatologist-recommended and clinically proven to tighten and brighten skin while reducing the appearance of fine lines. This jumbo size rarely goes on sale — and it's currently a cool 32% off.
"I've been a Differin user for over six years at this point, and I swear by it," wrote an in-the-know user. "Most things that work as well as Differin are prescription-only. It actually works in a similar manner that some of the prescription-strength treatments do: by increasing the rate at which your skin cells turn over."
If you're looking for all-over tightening, brightening, hydrating, complexion-smoothing night cream for face, neck and decolleté, you can't do much better than this clinically proven version by trusted brand RoC — especially at this price.
The popular cream is non-greasy and non-comedogenic and beloved by both dermatologists and celebrities alike (Sarah Jessica Parker is a fan). And, according to the more than 6,000 5-star reviews, ordinary folks are all over it, too: "I'm in my 70s and this cream has been my go-to for years. It works on my skin!"
Martha Stewart is a lady who loves facials. In fact, according to her website, she's been getting the same one, at the same place — the Mario Badescu Spa in New York City — for 40 years. So it should come as little surprise that most all of her favorite skin care products are from the high-quality Mario Badescu line. Martha's faves include this mega popular collagen mask, which is specially formulated to work for both mature and sensitive skin. The award-winning product is made from collagen and kaolin clay and is meant to tighten, firm and bring moisture to parched faces, necks and even decolleté.
If you have Amazon Prime, you'll get free shipping, of course. Not yet a member? No problem. You can sign up for your free 30-day trial here. (And by the way, those without Prime still get free shipping on orders of $35 or more.)
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